Where's Valassis?

by Debbie Clark (DealDebbie) | More from this Blogger

Most people who look for the coupon inserts in Sunday newspapers know that these come from two companies: Smartsource, and Valassis. Recently, Valassis inserts have been named Redplum. The Valassis company is still around, they have just regrouped into different divisions.

Redplum is their division in the USA for coupon inserts and for printables. But Valassis also has other markets, including the Hispanic coupon user in the USA. They also publish inserts for Canadian newspapers.

Valassis does direct mail, and is the publisher of the "Moms Matter" promotional packages that are often distributed at Walmart Portrait Studios and in shopping malls and gym and dance classes. If you have been receiving "Counteroffer" coupons at the deli counter for items relevant to your purchase, that is Valassis too.

Redplum.com is a good source for printable grocery coupons, and store specific printables as well. You can find everything from in store coupons for major chains to dining discount coupons and discounts on clothing. Very soon they will feature a travel discount section. So check back with them!

The schedule for Valassis inserts is here. Once I can find a current schedule for publication of the Hispanic and Canadian inserts, I will post it in an update.

Learn more about Debbie Clark (DealDebbie)

I'm a veteran deal hunter with two grown sons. I have been clipping coupons and doubling up with rebates and sales and points rewards since they were babies.

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